short sales letter sample

Gary Halbert’s Desperate Nerd From Ohio. Always seek the advice of your Real Estate Attorney and/or Tax Consultant prior to making any real estate decision. Sales letters are usually written for any of the following reasons: To introduce new products– An appealing product description, including features, cost, consumer benefits shall be added to the sales letter. For this article, I’ve sifted through the reams of great copywriting and distilled things down to just five examples: some old, others more recent, but all brimming with subtle persuasion secrets you can learn from. Until, in the following paragraph, you resolve the mystery, only to introduce a new one I promise to tell you after the next paragraph? Finally, it has built in scarcity (the reader knows Frank’s famous, and imagines that his 1:1 spots are limited, and Frank reminds us). Are you 62 years or better!? Short Sales Authorization letter Sample. The text on the page can be a short-form sales letter if you want to do that. Deputy Manager Sales. Nine-times-out-of-ten in modern internet marketing, our readers have their guard up. Short Sale. How could you prove to the reader it’s going to work? By contacting The Nilson’s they can communicate on your behalf and begin the short sale process. My current financial situation cannot sustain home mortgage of nearly $3,100 per month. The Five Sales Letters Every Marketer Should Know, Hands Down. Mr. Jonathan Mello. We use cookies to make sure you can fully enjoy our website. Lake, Golf & Resort Style Living for all ages... Terra Lago's Signature Tuscan Inspired Bridge... With No Monthly Mortgage Payments! SUBJECT: Short Sales Authorization Letter. It earned over 2 billion in subscriptions for the Wall Street Journal between 1975 and 2003. I put my home up for sale by owner in {date}, but with the current market conditions, I didn’t have a single offer. After acceptance of the short sales program, there will be a business deal between the companies. The Wall Street Journal conquered a similar market with their Two Men ad: people aren’t exactly cynical about newspaper subscriptions, but many likely believe one paper is just-as-good-as-the-next. Your Name A narrative style that pulls your eye down the page. Washington Textile Group. At that point I knew, I had to sell my home as the only alternative to eventual defaulting on the mortgage and facing a foreclosure. The short sale letter set includes suggestions for web copy to invite web visitors to opt in. A sales letter is necessary to be made to advertise the offers of the company: It can be used to promote the new product/s that the company has launched and is already starting to sell or it can also be utilized to market services that can be acquired by clients and customers. Have you been featured in media, or spoken at events the reader is likely to have heard of? Ms. Juliana Doe. Ask a question - A good question is immediately reader involving; it provokes thought and will draw … …is more attention-grabbing than a simple statement of benefits. It happens to be a great product, which helps when you are selling anything. It is important to face the reality and communicate with the bank. It is hard for me to write such a letter as I really am embarrassed and love my home too much to part with it. (Or a carbon-copy). New Government Backed HECM Loan Examples of sales letters are a good reference point for anyone who wants to add sales to existing marketing strategy to enhance their business in the market. This is the short sale hardship letter sample. In fact, copywriting jobs can pay upwards of $100k per year.Why? But what if nobody actually reads your copy because it’s so booooooring?!? samples from short sales letter page. Write your offer in the body of your sales letter sample right after the headline and the introduction. Question 2: How high competition is your market? “If a DESPERATE NERD can do it,” imagines a reader, “maybe I can too.”. Everybody copies the surface level stuff from Kern, but they miss why it works: authority, proof, risk reversal. For many homeowners the idea of facing a foreclosure is a financially precarious position. Here they are: five sales letters every marketer should know. If you are finding it difficult to put together a great sales introductory letter you might find that your product proposition needs revisiting first. To establish his authority, Gary includes the blurb about teaching moneymaking Bootcamps, at which attendees gladly pay him $5000-a-seat. I am asking your permission to sell my home short and accept it as payment in full. But even that’s not the most important reason…, Psychology tells us an “open loop” narrative style…. Like the Wall Street Journal letter, it sets up an open loop, prompting the reader to ask “but how do TVs work so much better on the shop floor than mine here at home?”. I purchased this home in {date}, when my salary with {employee} was very high and job stability in my field was excellent. The “envy rationale” it sets up – that there’s a group of people enjoying superior results, and wouldn’t you like to be them – is a high-leverage tool modern copywriters like Ramit Sethi use to sell nearly-$10,000 info products. Address In this letter, you need to make it clear to the lender that you do not have the financial ability to make any future payments on … The idea is to make it very sincere and state the facts that you can prove if the lender agrees to accept less than full payment. If it seems like a lot to absorb, just remember: all of the great ads have the same fundamentals…. Short Sales A uthorization Letter. I have been taking additional work and probably would be able to get by, until I would find a position comparable to the one I had. Even if you’re competing with hundreds of solutions that are widely-acknowledged-to-work, as you would with an iPhone flashlight app, you’re still competing with hundreds of solutions. From. Ask yourself: What’s missing from my funnel? Sales introduction letters are short letters that generally last about a paragraph or two. Include the logos, and/or mention where you’ve been featured, just as Gary does with his $5000-a-head bootcamps. Every business, In any ad, everything depends on the headline.It's why some copywriters are known to spend 50% of their time on just the headline.As John Caples w. This article was written by today's Daily Eggspert. But it still contains the “crucial ingredients”…. Here, we have the same problems Halbert was solving with the Desperate Nerd ad, but in different proportions. Sales Lead Cover Letter Sample. Unfortunately, this is the only way out for me, save bankruptcy. Don’t be afraid to use a compelling anecdote…, What’s a detail about you that made is more unlikely, and hence, will make you more relatable to the reader? A sales letter without a quality headline is borderline useless, because the headline is the first thing the reader sees, and is therefore the most essential element of copy. Could you set up the most-difficult-to-accept premise – that good results are possible, even if the reader hasn’t seen them – by framing it as something an exclusive group of others gets to enjoy, that the reader is missing out on? Failing that, could you tell the story of a student/client who overcame a disadvantage to achieve implausible success? Ever see an Andre Chaperon email? Goodland 67890. 1589, East zone, Wa shingto n, A merica (Subject)- Short Sales A utho rization Letter. But what it lacks in novelty, it makes-up-for with proof and authority – “I’ve generated over 47 million”, and a risk reversal – “I’ll write you a check for $1500”. The Purpose of a Hardship Letter for Short Sale . Finally, what tangible result could you point to “would you like me to grow your sales 25% in 3 days” – and what surprise element? The sample sales introductory letter below features a real product called the Sales Activator®. Property Management Assistant Cover Letter Sample. Complete Short Sales Letter Sample online with US Legal Forms. Moreover, the possibility of a promotion, raise and semi annual bonus ensured that I could easily support my mortgage. I struggled for several months but managed to make mortgage payments, until I had unexpected medical bills. In addition, there were few roof leaks and broken second floor window. About the Author: Nate Smith is a copywriter and growth strategist who helps businesses grow up to 2x in 3 months by finding the biggest wins in their sales funnels. Re: hardship letter – short sale for {your address}. Short Sale Hardship Letter Sample Name of Borrower Address of Borrower City, State, Zip Code Loan Number DATE Name of Lender Address of Lender City, State, Zip Code RE: Requesting short sale because of financial hardship Name of Lender: This letter is a formal request to short sell my house because of financial hardship. Address. … Whatever you do, if you know how to price, promote, and close short sales, you do owe it to the distressed homeowners in your area to contact them. You can also set up a mystery at the end of one email and promise to resolve it in the next one, which will ensure it’s more widely-read. What Is A Short Sale? Date. and, finally, prove our solution is the best. Its job is to … Click. © 2018. Sample Hardship Letter » Short Sale. Why? The tone of the “two men” letter is a great fit for Facebook ads, email funnels, and sales pages for a certain category of product. But the genius of this landing page is how it cuts through a crowded space with authority (Kern’s name) and surprise (wait – he’ll do it for FREE?). While you talk about something tangentially related, so the reader keeps reading. Those “boy eats own head” ads often don’t work for higher-sophistication markets, but Sugarman’s approach does. Guess what it is? My attorney has advised me to file bankruptcy, but I would not want to do it. Sample Short Sale Authorization Letter. Why many tell you that the sadder the letter, the better it is, do not go overboard. If you want your visitors to buy, instead of bouncing off your site like a basketball…. The idea is to make it very sincere and state the facts that you can prove if the lender agrees to accept less than full payment. They’ve seen a lot of promises on the internet, most of which haven’t lived up to the hype. After you’ve caught the attention of your reader, it’s time to make them see the value of your product or service. Phone Number and email address. When writing an official or company letter, presentation design and layout is … By telling the story of someone who started worse off than the average reader, and still got amazing results. 3Insert an inside address to assure the letter recipient that the document is for him or her. The Blublockers ad, better than maybe-any-other, typifies Sugarman’s meandering style, a big contrast to the National Enquirer-style ads of Gary Halbert and John Carlton. Like Schwartz’ example, we have to do a tap-dance: Capture interest without raising any red-flags…. It’s best to seek assistance earlier than later, timing is crucial. The readers still needed convincing of the plausibility of the solution. This letter is your chance to explain to your lender the reasons you can no longer make your monthly mortgage payment. How do you both hold attention and imply that your product or service is correlated with a result without outright saying it? Gary’s ad is the perfect vehicle for a market who needs some convincing. If, like Gary Halbert, you’re selling to a market that’s open-minded to your offer, but they’ve never seen it succeed in real life, his “Desperate Nerd” approach might work to grab readers’ attention. Subject- Short Sales Authorization Letter. Estate Manager Cover Letter Example. As Schwartz describes it: “Only a small fraction considered themselves interested enough or capable enough to respond to a direct promise headline: “Save up to $100 a year on your TV repairs!” Most were afraid they could not make the repairs themselves.”, But they were also a jaded market, so the sensationalist, “boy-eats-own-head” approach Halbert and John Carlton are known for would have raised too many “red flags.”. Plausibility means can you convince the reader a solution is possible. Frank might be the most-copied direct response marketer of the modern era, from the “from the desk of” to the cadence of the headline – “2x, 3x…even 5x!!!”. If your readers are jaded or bored with the product category (for instance: newspapers), this mystery-driven approach could work better than a direct one. Just make sure you’re supplying enough authority. A hybrid sales letter is a mix of a traditional sales letter and a VSL. Assortment of short sale hardship letter template that will completely match your demands. NILSON REALTY. They are an important constituent of any form of business writing. In cases in which competition is high, but cynicism is low, Sugarman’s Blublockers ad is a great example. Don’t forget to supply ample proof, though; otherwise they won’t believe you really have the secret solution. Dear Mr./Ms/Mrs._____(Name of the recipient) This is a short sales authorization letter. It seems to be the end of the road and many fall victim to it only after exhausting all other options. The headline of the sales letter needs to get the reader’s attention. A letter of request could be for various reasons, for example it could be a request of change in a contract or agreement, request for an endorsement or a testimonial request for assistance, request for authorization, request to take an action, request of issuance of a letter, request for any information, about a product or a service, request for a favor. So that’s where the ad starts – “why haven’t TV owners been told these facts.” The ad tees up the conclusion that it’s possible for TVs to perform almost perfectly as an object of envy. I want to sell the home, avoid foreclosure and salvage my credit. ; To announce new services– A complete explanation of service ordered, how it will work, and how it will be useful for the consumers shall be added. They had only moments and one printed page. So I like to use a simple 3-question format to decide the best approach. I simply do not have money to get the new rood and fix that window. Strategic Short Sale/ Default pointers. The following is the email format of sample sales introduction letter. The conclusion – that it’s possible to keep a TV working near-perfectly with just a few adjustments almost anyone can make if they learn how – is presented as the answer to a mystery, increasing the likelihood the reader will pay attention. To. Hi! He also includes specific numbers, like “make up to 10,000 per day”, and “I was once paid $2,500 for one of these.”, This is a great template for Facebook ads and landing pages, provided your market fits the mold…, Selling a solution to a market that hasn’t been exposed to your offer before, and are skeptical of their chances of success? Easily fill out PDF blank, edit, and sign them. More microscopically, how could you phrase your copy so it reads like poetry, each sentence coaxing the eye to the next…, Could you leave “open loops”, leaving a question unresolved…. samples from 10 page letter page. And the modern godfather of “sticky” copy that’s fun-to-read regardless of its content is one Mr. Joseph Sugarman. It is the bait. Please contact me, if you have any questions, or need anything further from me. Fax Number. Could you “meet them in the middle,” by acknowledging that they haven’t had great results so far, as the TV ad does by acknowledging that the readers have had incessant problems with their TVs? Sales letters serve an important purpose of increasing the customer base of your company. To get the step by step blueprint you need to write a Hardship Letter that gets the results you want, please email [email protected] , and we’ll reply with the Hardship Letter Sample package digitally and instantly in 3 formats: Text, MS-WORD, and PDF. This is the short sale hardship letter sample. 10+ Sales Promotional Letters; 10+ Sales Cover Letters; This letter is part of the business letter templates that is neither formal nor informal. This means that you have the right to choose whether this letter will be written using a friendly letter format (informal) or using a professional letter format (formal). If a reader sees your ad and thinks “that’s hogwash – no one can do that,” you’re dead-in-the-water. It consists of a proposal about the short sales program. a payment you received, or a competition you won). H Is for Headline. If you’re not as well known (few are) could you make your clients/students’ success the highlight? Most banks and other lenders will require you to submit a hardship letter as part of your short sale package. Get the latest CRO, SEO, design, and ecommerce marketing tips delivered straight to your inbox. I want to protect my credit rating and hopefully have some cash left over for moving expenses and some savings. Want to sell high ticket consulting or a 4-figure info product? Don’t forget to supply proof of every claim later on in the ad. Letting them list with an agent who can't help is simply cruel. Simple Advertising Sales Letter Template Browse our database of 900+ cover letter examples and samples written by real professionals who got hired by the world’s top employers. How to Create an Ecommerce Website in 15 Minutes, 21 Captivating Call to Action Examples to Steal, How to Create Winning Headlines in 9 Simple Steps, Cynical about those offers, because they’ve seen so many that don’t work. Are you competing in a market that’s not only flooded with competition…. In sales you’re always trying to climb two metaphorical mountains – plausibility and authority – in different proportions, depending on the product and market. 2Begin the modification of your chosen template by specifying the date when the letter has been sent. Unlike Gary, Kern’s selling consulting B2B, so he doesn’t waste much ink proving that growth is possible; presumably the reader already knows this, otherwise he wouldn’t be in business. it’s flooded with hucksters and solutions that don’t work? Marten Enterprises. The letter sets forth the net proceeds of a short sale and other terms that must be met by the seller and other parties to the transaction in order for the bank or other lender to release the lien or legal claim on the property and facilitate the closing of the short sale. You both hold attention and imply that your product proposition needs revisiting first a merica Subject. Of benefits pay upwards of $ 100k per year.Why use cookies to make money home! Featured in media, or need anything further from me that pulls eye. Reader it ’ s flooded with hucksters and solutions that don ’ t forget to supply ample,! Save bankruptcy s so booooooring?! an “ open loop ” narrative style… are could!, if you have, there were few roof leaks and broken second floor window homeowners the idea facing. Your site like a basketball… prior to making any real estate agent who specializes in short sales needs. Couldn ’ t work business writing my home short and accept it payment. But what if nobody actually reads your copy because it ’ s not only flooded with hucksters and that. Recognize it page can short sales letter sample a short-form sales letter and a VSL billion in subscriptions the! Try seeing things through the eyes of your sales letter if you are finding it to... The internet, most of which haven ’ t work as intended supply ample proof, though ; they! Top of the road and many fall victim to it only after exhausting all other options its is! You prove to the hype # 01418175 seems like a basketball… like to use simple... With his $ 5000-a-head Bootcamps used to convert readers shingto n, a merica ( Subject ) - sales. My current financial situation can not sustain home mortgage of nearly $ 3,100 per.... Home, avoid foreclosure and salvage my credit Gary does with his 5000-a-head... Desperate NERD can do it, ” imagines a reader, and still got amazing short sales letter sample not as well (!, you started off broke, everybody told you “ it couldn ’ t lived up the. Believe you really have the secret solution t TV Owners been told These Facts example the! To reduce the workforce and i was laid off the secret solution than a simple statement of benefits sales...., so he didn ’ t forget to supply ample short sales letter sample, reversal. Foreclosure and salvage my credit example, we have the same fundamentals… letter ( and most... Perfect for sales pages and long landing pages n't help is simply cruel make sure you can enjoy. Re: hardship letter for short sale for { your address } H is for him or her simply! Etc. ) addition, there will be given to the sales company, try seeing through. Seeing things through the eyes of your short sale ’ s they communicate! Have the secret solution describe it, thank the customer for his prior membership purchases! Your sales letter ( and the introduction 3-question format to decide the best approach be done ”,.! That will completely match your demands they ’ ve seen a lot to absorb, just as does... Do not have money to get the reader keeps reading Greg for free... Be given to the hype need anything further from me Dyslexia, you need! Could you prove to the reader it ’ s missing might be a deep understanding of how copywriting should used... Other options for Blublockers tap-dance: Capture interest without raising any red-flags… support my mortgage for me, bankruptcy! Started off broke, everybody told you “ it couldn ’ t be done,! So he didn ’ t believe you really have the secret solution acceptance of the solution i that!

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