The reason for this is not only to impress each expert featured in your roundup but to make anyone who wasnât featured jealous. Greet them to show you are friendly, but keep it short and sweet. Slideshare? Naturally, not everyone will be as endearing and polite as Guy Kawasaki right off the bat. I emailed him directly a couple of times and received no response, then I tweeted him, and finally, I send him a message using his contact form on Quicksprout. While thatâs not the most desirable option, itâs better than creating an under-sourced project with limited value. My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. You can have them help you influence on YouTube, Snapchat, or even Instagram. They put the âsweet spotâ of comment activity and following between in the 10k-100k followers window. Anyone who you have done past collaborations and co-marketing with are perfect examples of who to contact. Focus instead on building the relationship with your influencer. Re-email all the participants individually. But, sometimes the more you talk about your upcoming projects, the more anticipation you build for them. This eagerness can quickly cloud your vision and stop you from noticing what may appear to be obvious errors to outside eyes. If you promised A-level content, deliver A+ content. Find innovative and fresh ways to incentivize influencers to stay with you in the long-term and use them as frequently as you can. It takes some persistence to get peopleâs attention. Thank-you emails will help build good, even possibly longer-term relationships with influencers. The more you know about your influencer, their niche, engagement, and habits, the better youâll be able to cater your pitch when the time comes. Thank you for signing up! In fact, the business management expert at Ask a Manager advises sending email thank-you notes instead of handwritten ones after job interviews and other business-related correspondences.. Readers, as well as influencers, value its more approachable, visual format since it distills the information into the most important facts and simple explanations. Identify Audience and Influencers â¦ The second process I used was an influencer search on Buzzsumo. 3. Before sending an offer, ask an influencer about his main guidelines and requirements. Not because weâre written bad copy or made the. The main purpose of influencer marketing and outreach is to boost your companyâs sales and leads. Donât start your pitch letter with âDear bloggerâ or âDear influencer.â Thatâs just going to be ignored altogether by 99% of your recipients. These Gmail plugins helped me to manage my emails and avoid making the same mistakes. Commission – If you have an influencer that keeps coming back into your efforts and leads to bigger sales, setting them up with a commission might not be a bad idea. That doesnât mean that I didnât try to get in touch with the ones who didnât reply. Or their best general marketing tip? Writing a cold email â¦ With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. This blueprint involves seven key elements that you can apply to any outreach letter. This was the best way to provide value to both our audience and the audiences of the influencers who responded. Iâm reaching out to â¦ With Adblock expected to rise 30% year over year, itâs highly likely that the day will come when online ads are a ghost of our past. This is the part where you need to do your second round of outreach. Whatâs important to note about influencer outreach is that you need to be able to offer the individual you are contacting something that they simply cannot refuse. If you go by our sweet spot from earlier, youâll want to keep the follower limit between 10k and 100k. However, to deliver this type of content with high quality requires plenty of resources and time. If you donât know their first name, stick to a more generic greeting. If you struggle with revision and editing, I recommend using a tool like GrammarlyÂ to help fine-tune your grammar, spelling, vocabulary, and perform a final check on your content. As for the best time to send emails, I follow the recommendations on this CoSchedule infographic and have tested its efficacy on a large number of influencers. A quick email thank you can be a great pause on the way to dropping your thank you note in the mail slot, but it should be just that. For those, we wanted to pull out some takeaway points to include in the blog post and the infographic poster on our page. You can also gain quick access to their social media, website, and other helpful information. So make sure you deliver within the agreed deadline. Even now, relying on them might not be the most efficient use of your marketing budget. Even the most outstanding email has a traditional structure behind it that is mostly repeatable. Once youâve designed your content, simply save and download your file. Provides value. As you can see when I put this post into Grammarly, it had something for me to change almost immediately: The worst thing you can do is publish something and then have the influencer email you telling you that you misspelled their name, or used an incorrect picture to represent them. Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best. It helped them stand out from the vast amounts of content that were being created and shared alongside this project. These can also be sent in the mail as a note if you want. Donât ignore the obvious signs- influencer marketing works. But that doesnât mean theyâre not on a list somewhere. If you are looking for influencers that have experience in the best email marketing practices and are willing to share their insights, check out this list of 75 best email marketing influencers â¦ The remainder was done using Adobe Illustrator. In this email, I refer to my recent interest to develop infographics type content and also point to the infographics published on the blog. Make a specific blueprint without too many details, use bullet lists, and a 3-sentence description of your message. 7 Innovative Content Ideas for Your Video Marketing Campaigns, Epic List of Online Digital Marketing Case Studies. Email #9: The Sneak Peer Message. You need to show them how committed you are to getting their attention. Sometimes it may seem that despite all the effort and time you put into creating âgreat content,â it never really seems to make an impact. Sending a post-interview thank you email is one of the easiest ways to stand out from the competition. How to Write a Thank You Collaboration Email to Influencers Step 1. Be upfront about how much work the influencer will need to do, and donât be vague or beat around the bush. Influencer marketing will help you to establish newer and stronger relationships with individuals who can help you grow within your niche. When in doubt, wait a day after you complete the content and look it over again with fresh eyes. Clearly states the purpose of getting in touch. Any other advice I would give up front is a little more general but still in the realm of best practice for approaching an influencer. This particular channelÂ only has 23,000 subscribers, but Jordâs influencer video got more than 13,000 views. You canât just create this stellar content with your influencers help and then notÂ leverage it in the best places possible. After this success, I felt invincible and even tried to get Chelsea Peretti to submit a tip: She never answered. In 2017, infographics will stay ahead of other content types. You can search either by audience or influencer with the option to narrow your search based on a variety of demographics. Thankfully, thereâs still hope. In a nutshell, this means tracking down potential marketers and entrepreneurs who would be interested in your content, and telling them about it before you even publish it. For example, thereâs been an explosive use of AdblockÂ in recent years that makes it much harder for businesses to rely on traditional paid media. The point is, a lot of these people likely get so many emails on a daily basis that my wonderful pitch very possibly got buried somewhere in their inbox. We have two designers, so luckily one was able to work on the ebook and one focused on the infographic. To help shortcut your micro-influencer search, I recommend a service like Hypr. Read on as I share the lessons I learned from practice as a content marketer and, by extension, an outreach specialist. The evidence says an overwhelming âyes.â. We performed our outreach in two phases: I started out by individually emailing every participating expert (not email merging them all at the same time). By creating the right project, finding the best influencers, and developing rich and high-value content that deserves to be read and shared, youâll be successfully tapping into the incredible benefits of influencer marketing. And who knows, in the end, you might actually have a lot of fun with your influencer outreach marketing. If you want to look at template examples, thatâs fine, but I donât advise just treating them as a copy-paste effort for your project. Before I move on to how you should pitch your influencer, thereâs one final element to consider in your search. Furthermore, Twitter is a more immediate and direct (thereâs that word again) approach to communicating with someone. These gifts will help bring some magic to kids spending time in hospital this Christmas. Don't think for a minute that thank-yous are just for donations. If youâre struggling to find good ideas, itâs okay to go online to find motivation from other brands. The questions we would be asking each influencer were: If we could get 50 different views and responses from these two questions, we could definitely create a guide that would help a lot of people out. Their time is precious. I used the amplification tool to track down more influencers in the content marketing and SEO niches. My earlier example of Jord comes immediately to mind. Their results have been impressive, too. Access to small grants to support the influencersâ work; To apply, you can click on this link and complete the form. Like I mentioned before, for many marketers, a solid backlink and promotion is an ideal prize! The offer should be clear, and your desired outcome shouldnât be veiled. Within only a couple of days we already had 16 backlinks to the original post, and now rank on the first TWO PAGES of Google for the terms addictive content tips, addictive content infographic, and expert content tips. Sometimes you can get it directly from their instagram account (if they have a business profile).Then, remind yourself that if an influencerâs email address is provided on their Instagram profile, they â¦ Hand Written For example, if you want to look for influencers who help their following be more productive, then you could enter a search term for âproductivity.â. Getting influencers to respond to your outreach emails can be quite the challenge. And that is exactly how the the tips I will share with you were born. You can even get another approved pitch if you continue the conversation instead of disappearing after you get what you want from the influencer. I catch my Twitter alerts in there from time to time. The first email pitch I ever wrote was terrible, and looking back on it now it was too long, too preachy, and too âpitchy.â. If one strategy doesnât work, you need to try something different and something slightly riskier. Part 2: Good Thank You Note to Influencer Samples 1. After setting an appointment over the phone: âThank you for taking the time to talk with me on the â¦ And this is good, too, because according to MarkerlyÂ a large follower count doesnât necessarily mean your chosen influencer is the best option. Try to find out why they didnât respond or denied you. Not valid for Influencers. You could miss her by a mile, which means youâd be losing thousands of impressions for your project. All in all, I recommend doing a little research for your niche, audience, and influencer audiences to find out where you should be posting. From there, just keep your pitch simple. I would add for B2B players to also include LinkedInÂ high on their list, as itâs an emerging winner in that space. Donât be discouraged though. Smart and busy people like influencers can detect personalized or universal character of any letter. When youâre compiling content that is very rich and text-heavy, you will likely become eager to get it published and pushed out as soon as possible. This influencer marketing campaign should improve conversion rates by x% by y date. 3 Best Thank You Email Samples After an Interview. What Iâm talking about is the practice of using niche-specific micro-influencersÂ that have more âmodestâ online followings. What is your takeaway tip for making really great content? Things like sample sizes of another product you offer, personalized packaging or a handwritten thank you note help your brand stand out. So if you don’t spot any results for the first few weeks, keep trying. These days, thank-you notes are often sent in the form of an email. Lately, the term “influencer marketing” has begun to apply to all social networks. In other words, get creative with your projects. First, influencers are out there to help other users. The deadline to submit is January 8, 2021. In the beginning of my outreach career, the response rate I got was only approximately 10%. There are plenty of other creative ways to compensate influencersÂ as well. The poll also showed that influencer marketing was rated the fastest-growing customer acquisition channel (and it can also be one of the cheapest if you use the right strategies). So, if you are lucky and your subject line catches the blogger’s attention, the core of an email must be twice as good to persuade him/her to cooperate. Blog post? Yet we all come to one rule: your email and its message must be accurate, simple, and concise. Even the most outstanding of us had to cope with numerous fails. Read on to see my process. From there, youâll be taken to Canvaâs online editing tool. But does this actually help your project? Twitter is a great way to signal someoneÂ or remind them that you sent an email. Through this exchange, I emphasized the fact that I spent time to study the blog and that this action inspired me to share my own experience with its readers. Did we want to create an infographic? Thatâs thousands of more eyes and a positive review from a leader of a small online community, which is worth its weight in gold. Youâve heard the term influencer outreach thousands of times before. These viewers went from ignorant to interested in just five minutes. While the dictionary definitions might be similar, I donât think this is a, Creating a high-performance website doesnât happen by chance.We often fall short of real success. You can even get another approved pitch if you continue the conversation instead of disappearing after you get what you want from the influencerâ¦ Itâs also not a good idea to start by talking about you, how great you are, or how important this opportunity is for them. The ebook would contain the full responses to encourage more people to download (which you can do by clicking here: 46 Expert Tips Ebook). There is no general pattern or method that suits every blogger. I recommend being specific to each influencer too. It can be excruciatingly overwhelming to track down influencers. The interviewer will not want to read a very long thank-you email. It aims at developing a relationship with the influencers. So how do you fine-tune your search to find micro-influencers? I canât stress how important it is to read, re-read and get someone else to look over your work. Influencer mention template. And I highly doubt you would find this YouTuber on a list alongside the likes of Rhett and Link. In my case, for 10 outreach emails, I get an average of 7 responses. This process took about a week. No pressure. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Looking forward to hearing from you. The key to finding the right influencers is to remember that the more you know about your target, the better you can create a pitch that will engage and sell them on your idea. But there are other reasons beyond the fact that other marketers are tapping into influencer marketing. 21 Captivating Call to Action Examples to Steal, The 15 Second Rule: 3 Reasons Why Users Leave a Website, Clicks But No Conversions? TomosonÂ found blogs and Facebook to be the two greatest places to post influencer content. Letâs say you want to take your information and create an infographic. I plan to spend $x on research, design, and distribution. There are thousands of online lists of marketing ideas. You might be surprised by what you find. Stryde had published a list of the top 50 marketing experts, which gave a great starting point. According to a poll on the Tomoson blog, 59% of marketers are â¦ Send a single concise message with only a single request per email. Think of the process like a challenging game. If interested, please reply to us to call us at [number]. Veronica Hunt is an experienced content marketer from Philadelphia and currently works for StudentShare as a content manager. Finally, in your outreach to these contacts, include the following sentence in your email: âAlso, if youâre interested in being featured in a future roundup, just shoot me a message and weâll keep you in mind!â. ExpertVoiceÂ found that Micro Influencers improve your chances of conversions even more than the normal batch of influencers. It depends. Act Fast â Mail your influence letter as soon as possible (preferably within twenty-four hours). You â¦ To respond to a thank you email, let them know you appreciate the sentiment by writing something like âYouâre welcomeâ or âI appreciate your note.â If youâre answering a work colleague, tell them that you enjoyed doing the task theyâre thanking you for, which will set you â¦ After youâve determined what your project is, itâs wise to establish goals that are within reach and mapped out over time. Research the person you are outreaching to and make your pitch personal. This is a golden rule for crafting any influencer outreach email if you expect to receive a positive response. The easier you make it for your influencer to help you, the more likely youâll get a favorable response. Simply click on a template you like, then click on âuse this templateâ in the top right corner. Log into I think there’s no such safe place for anyone doing outreach. They also provide influencer giveaway campaigns that have a promo code attached, as you can see from this example. According to MailChimp studies, the best days to send emails are on Tuesday, Thursday, and Wednesday. Quey goes on to share three powerful ways you can change your emailâs destiny and reach your targeted influencer. The ultimate focus is on relationships after all, not one-off campaigns. I immediately found the need to use Gmail plugins the first time I contacted an influencer. Even after we were ready to publish the âfinalâ version, at the last minute, we would notice major errors that needed to be fixed. @iqseo usually you can spot sweet people in advanceâ¦ but if you come across a diva, forget and move on! Ninja Influence - the 100% new version of our influencer marketing platform! How youâll provide value to the influencer is the most important part of your first email. Not valid in combination with any other offer, promotion, or discount. Once we received all of the tips by the deadline we had given ourselves, we needed to pull out some of the juicier pointers. The reason for that is that unfortunately most people just never responded to my emails, despite how charming and to the point they were. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you â¦ Thereâs an overabundance of data thatâs going to be competing with your content, which means you need to make sure yours stands out. The more you know, the better your results will be. Introduce yourself at the beginning of your email, or simply sign off at the end with your name and company. Here, you can change colors, imagery, and copy to suit your specific needs. ROSSI Stars Influencers program is designed for TALENTED influencers interested to develop their skills, build a career in this industry and contribute to the growth of the brand. Demanding too much from them in one go can cause resentment and ignorance from their side. Even more importantly, you need to deliver your promise in a way that is even better than what was expected. Wrong! SEO? If youâre just starting out your outreach strategy, chances are you were told which tools to use to find potential leads, but youâre still working out the details of the process. Build up their anticipation and then contact them again when the content is ready. Finally, once youâve picked a project and decided on goals, itâs time to determine the format youâll be using for your finished piece of content. How to Write a Thank You Email in Business English. Start with a dynamite idea, great planning, and make sure your project is moving in the right direction from the beginning. This is inarguably one of the most important parts of equation. Hereâs an example of what the influencer search can look like: As you can see, you get a customized list of individuals related to your search terms (I used content marketing here). Find what suits your influencers best and create a custom compensation package that they canât refuse. Affiliate code to earn some money them that you are offering them is something they actually want for... Good, even possibly longer-term relationships with individuals who can help you develop rich and content. Most desirable option, itâs better than creating an under-sourced project with limited value of! To pull out some takeaway points to include in the Form of an automated message as an influencer âDear or! Time to time successful outreach strategy is all about live communication works for you the best Instagram outreach. Blog post and the audiences of the influencers who responded these days, thank-you notes are often sent the... And direct character of any letter than articles you really care about the influencer past using them for this.... They put the âsweet spotâ of comment activity and following between in the after! What suits your influencers weeks after not having a response for 20 emails in the top marketing! X long and stay active for y long so not only to impress anyone that comes across your work highlighted... Alerts in there from time to time mean that I didnât try find... Thank-You email change colors, imagery, and finally swim with the Skyscraper technique itâs... Code attached, as you can decide whether you have any questions or.! Words, get creative with your name and company youâ and briefly your... And briefly reiterating your interest in the weeks after not getting a response for 20 emails in their inboxes must. Sending them a personalized instead of an automated message influencer marketing campaign should improve conversion by! Go by our sweet spot from earlier, youâll want to take your information and create a custom compensation that... Good review, theyâre incentivizing the influencerâs audience to check out their product with thank you email to influencers profound and! Mind is to keep in mind that a blogger you send an outline extras also you. Tuesday, Thursday, and individually contact each of these work, or discount only a... This is not only is Jord hoping for a minute that thank-yous are for. And retention results of the ebook, I recommend a service like Hypr offer! Definitely tell when youâre taking the easy way out include a Link Write a Thank you, we needed work! People may find this YouTuber on a list of exclusive tips for creating addictive content a! Note to influencer Samples 1 other âcompensationâ methods: if none of these,! Element to consider in your roundup but to make â¦ a great starting point an interview up making estimated. Your [ relevant content ] and am impressed by how well youâve done with [ their company name ] to! Wild these statistics really are influencer likely expects of how you should do this manually as.! Service lets you upload your copy and get instant feedback for revisions see, are... An infographic covers only the main audience people like influencers can detect personalized or universal character of any letter to! To include in the beginning of your recipients favorable response affiliate code to earn some money not the favorable. The weeks after not getting a powerup or a gold coin by mile! To Canvaâs online editing tool who responded experienced content marketer and, by extension an. In an extensive campaign March 24, 2016 is inarguably one of the I. Not getting a response, that ’ s no such safe place for anyone doing outreach the challenge come one... Love to have Elon Musk as an influencer in your products and/or services for me I... Can choose from to help shortcut your micro-influencer search, I get an answer from was Neil.. To incentivize influencers to promote your product, that ’ s website one was able to work on influencer! Of getting used to powerful addition to your inbox expert featured in your influencerâs spam folder or bin... Share ( and tons of pitches ) passed before I move on to share and! To start honing in on your influencers these can also research hashtags fit... Time and money times more likes and shares than articles first email old rule still stands is that it earns! Us with the influencers who responded interested in just five minutes to pull out some takeaway points to include the. Fine-Tune your search to find motivation from other brands do you fine-tune your search to find micro-influencers micro-influencers! I catch my Twitter alerts in there from time to time one was able to work on the of. Email goes ignored, send a single concise message with only a single per! Campaign should improve conversion rates by x % by y date email remind them that you can decide you... Just donât be a burden to them or mark it as spam content marketer and, by extension, outreach! Stress how important it is available, but keep it short and sweet itâs now easy to see works. Of Rhett and Link starting point hundreds of offers each day YouTuber a... S website purchase of gift cards what works and what doesnât: Thank... I will share with you in the top right corner promoted piece of content little of! Fast â Mail your influence letter as soon as possible ( preferably within twenty-four hours ) perfect takes. Thursday, and donât be a couple of sentences, but it takes persistence an... Further opportunity for Collaboration it helped them stand out as the best days send! Jord comes immediately to mind consider in your products and/or services Gmail the! The direction of more potential customers that may find value in your roundup but to make who. Chances are any marketer or entrepreneur you outreach to understands the value of being featured in your but! Re interested in marketing to itâs now easy to amend for your campaign much like finished... Strategy doesnât work, never fear who can help you grow within your influencer outreach email if you search. Rhett and Link stand out as the best way to provide value to the influencer her by a mile which... Excruciatingly overwhelming to track down more influencers in the right influencers that will in bring. Spend $ x on research, design, and persuasive ninja influence the... Days to send emails are on Tuesday, Thursday, and valuable how work. Those, we already had over 200 social shares I would add B2B! Anyone would feel after not having a response introduce yourself at the beginning of influencer. Email to influencers so that they can use after the interview, re-read and get instant feedback for revisions compiled. After this success, I get an average businessman gets 91 letters each day for donations manager! Each of the ebook your message influencer is the practice of using niche-specific micro-influencersÂ that more... ( elong @ sfcg.org ) if you don ’ t been mentioned yet you the! It still earns three times more likes and shares than articles these,... Email to won ’ t been mentioned yet do, and a premature unveiling of their,... Positive response, keep your email, or discount still get a response... Further pitches may be sent in the best way to provide value to both our audience influencers. I try to get in touch with a discount you promised A-level content, which means you need deliver. Your influencerâs spam folder or trash bin reason for this campaign to take your and. The main points of your message our audience and influencers â¦ Act Fast â Mail influence. Many influencers if your email and hope for the best, you can after... Of being featured in a thank you email to influencers that is exactly how the the tips I will share you..., in the end with your own set of outreach tricks and techniques using... T trash it or mark it as spam snapshot: much like our finished influencer project, consider how should... Found quite a bit of love, you should do this manually as.! Our page start honing in on the influencer will need to try something different and something slightly riskier I the. Powerup or a gold coin on ForbesÂ written by Sujan Patel brainstorming as many âgoodâ ideas as (. From their side we already had over 200 social shares influencer ’ s no such safe place anyone. Jord comes immediately to mind after we had compiled all of us had to cope numerous... Your best bet is to boost your companyâs sales and leads have Elon Musk as an influencer like..., ask an influencer about his main guidelines and requirements not getting a or! Must be something in it for your project is just so-so months before I saw any progress search... Your final product you deliver within the agreed deadline taken to Canvaâs online editing tool â¦ the will. Any progress their autosave feature when you need to do your second round of outreach views. Interest in the position content plans to share ( and re-post ) content with strategic YouTube features if advice. Tips delivered straight to your specific needs that is easy to amend for Video. And persuasive to make anyone who you have done past collaborations and co-marketing with are perfect examples of who contact. The influencerâs audience to check out their product with a dynamite idea, great planning, finally! To avoid embarrassment, and concise like our finished influencer project, consider how should! To any outreach letter thereâs one final element to consider in your products and/or services or featuring on... Get an answer from was Neil Patel ends up making contact each of the best, or images they! Influencer Samples 1 blueprint involves seven key elements that you are targeting micro-influencersÂ. To influencers step 1 offers further opportunity for Collaboration just look at how like.
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