find influencers to promote product

Following these three steps will help you avoid wasting your time trying to attract the attention of influencers who were never going to be interested in working with you anyway. You can do this by asking for feedback on future content you’re planning, ensuring that they’re happy with your product/service if they’re using it, and by sharing their content with your audience too. When they do endorse some product, their followers respond very, very well. Influence Marketing has been on a rise recently and a lot of people are getting into it. With a … We’ve covered the basics here, but for a deeper dive you should strongly consider checking out Buzzstream’s influencer marketing training videos. Price: Starts as low as $99 per month According to a Technorati’s Digital Influence Report, 86% of influencers have a blog and 52% operate multiple blogs (2-5). How Two Guys With No Experience Bring $700Million in Sales From Influence Marketing, LOOP MARKETING – How to grow your Instagram followers authentically, Upleap Review (2020) – The Instagram Growth Agency, INFLUENCER MARKETING TRENDS AND STATS 2020. If you do not have an account, you can create one from the section under “Signup”. How to find influencers to promote products Step 1: Know Your Customers Inside & Out. Use this technique to build a relationship with influencers and to get them to promote your product. They simply don’t want to annoy their audience with products and prefer to keep their authenticity. Because of this, it’s a good idea to invest in at least one tool to help find relevant influencers. If you want to find the perfect influencer for your product, you first learn about your customers, then you find the influencer whose audience overlaps with your average customer profile. With the Upfluence software, you can find influencers located in specific cities as well, making it ultra-easy to find the perfect influencers to promote your event, store, or any location-specific campaign. They will see how easy it was for to sell them using influencers that it will be a no-brainer for them to want to sell it themselves. However, it works best if what you offer is … Reach Out to Influencers. When qualifying bloggers, it’s imperative to figure out where most of … Sometimes, influencers with 20.000 followers will bring better results than those with 50.000 followers – for less money too! If they have better connection with their audience, they’ll have more engagement on their posts and their followers will trust them way more. Brands, looking to authentically promote their products to consumers, have leapt onto the influencer marketing bandwagon. Use this time to establish an informal relationship which will prove fruitful for your business. Use of this Site is subject to express terms of use. Both Buzzstream and  Buzzsumo have in depth guides to help you make the most of their tools, but we’ll cover the basics of identifying influencers here as well. Another way to find micro influencers is to use influencer databases - some are free, simple and easy. If it’s very few then it may not be worth your while getting in touch with them. If you’ve already put some time in engaging with people on social media before you email them, then they’re more likely to be receptive to whatever request it is you’re making. People love getting things for free. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. Work with your influencers to create custom, branded hashtags for the products that you give them in your product exchange system. 5 Reasons to Use Twitch Influencers to Promote Your Brand or…, 8 Ways Influencers Can Make Money Streaming On Twitch, Top 5 Twitch Influencers to Follow and Learn From, Here’s How Much Money You Can Make as Twitch Influencer, 6 Epic Ways To Grow Your Twitch Channel & Become a…. You need to offer something in return. You can run keyword-based searches for social media profiles, blogs and websites, and when you do you’ll get a whole load of metrics that will help you decide if the person behind them is a good match for your campaign. Always present a networking opportunity for influencers to meet new people from the industry or other influencers. Aim to cultivate long-term partnerships with influencers rather than just using them for a one-shot campaign. Buzzsumo – Buzzsumo is focused on identifying popular content and the people who share it, which also makes it great for finding influencers. Maybe they don’t wait to be paid money for endorsing your product, but you can still send them your product for free – with no obligations. With image-based Instagram, eclipsing other social media platforms. Although it lacks the influencer outreach platform that makes Buzzstream super useful, Buzzsumo is still a very useful tool. You need to offer something in return. Register or log in to Heepsy. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development. But just having followers isn’t enough – you need to make sure the followers are engaged. There are two ways this can happen: Google search or social media. Find out some of the best ways in which influencers help the brands they promote. Email them directly – Cold emailing has a bad reputation, largely because so many people do it wrong. Search using brand- or product-related hashtags as well. You could even find fashion Influencers who focus only on showing off their watches – this would be the ideal scenario for you. But how do you get them to endorse you? All Rights Reserved. Discovery what you need and list YouTubers who are Learn how your comment data is processed. If you have customer profiles for your product, finding the right influencer will be an easy task. So now you go and search for influencers who have similar audience. 2-minute overview CREATE MY CAMPAIGN FOR FREE TRY OUR INFLUENCER SEARCH ENGINE Influencers promote your brand with For example, Scrunch is an easy to use platform which enables you to find micro-influencers quickly. Leverage Search Engines to Find Potential Influencers. JAKE PAUL’S “FINANCIAL FREEDOM” IS A SCAM. Especially if your product or services are only offered in certain countries, you’d need to find influencers who are located accordingly. Niche micro-influencers have a small but specific audience with relevant topics. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche Click & Tweet! Ninja Outreach (NO) is the go-to tool for finding influencers. HOW TO MAKE MORE SALES WITH YOUR ETSY STORE! The goal with influencer marketing is to discover people who your potential customers are already interested in. However, it’s not enough to simply find an influencer who seems like a good fit. Product giveaways – Asking people to use and review your product has always been a popular way to get attention, and it works with influencers. A habit of sharing similar content to your campaign: We’ll talk more about the different techniques you can use for influencer campaigns shortly, but when tracking down potential influencers you need to make sure that the influencers you’re considering actually share the kind of content you’re planning to use in your campaign. Aim for long term partnerships – Getting an influencer to mention your product once is good, but getting them to mention it over and over again is far better. Upfluence. Clearly, that’s something that you can only do if you understand what issues, topics and people your potential customers are interested in. Avoid influencers that are willing to promote anything.. First, it’s important to know that there are an … Follow your chosen influencers on social media channels, make comments on their posts, and engage with their conversations. A … His secret lies within his extreme, in-depth knowledge of social media platforms and branding development. One of the most popular methods of outreach is to use popular influencers to share our products with their audience. Commenting on YouTube videos and blog posts under your real name is another good way to get their attention. If you’ve already tried, you’ll know that this can be easier said than done. it's a clear win. Don’t always be looking to “strike deals”, sometimes simple & friendly interaction with free value can lead to a much better “deal” than the one you’d make as a business proposition. Step 2: You then have to select the influencers according to … Here are some techniques you can use to encourage influencers to work with you. Previously, he has worked in online journalism and also conducted online marketing campaigns for a number of well-known brands. If you can’t see any, it’s a good bet that the person in question isn’t interested in a partnership of any kind. Product giveaways – Asking people to use and review your product has always been a popular way to get attention, and it works with influencers. Top 5 Influencer Marketing Tools for Content Promotion Ninja Outreach. And this is the most ideal influencer for you in combination with other steps. If you figure out how to find Influencers to promote your product, you can find unprecedented ROI.The first step of course, to any influencer campaign is finding them. Click here to find more about the best influencer platforms for your business. Bloggers. But a handcrafted email asking someone what they think of your latest video is a good way to build a relationship – and you’ll hopefully get constructive feedback and maybe even a share. And who buys trendy watches? To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. Here’s how to get in touch with the influencers you want to target. In this guide we’ll look at how to identify potential influencers, and how you can form a successful partnership with them. Your campaign will be more effective if directed towards audiences with certain traits. When the perfect influencer matches up with you, success is almost guaranteed. Spotting which posts will give your product the most exposure. Another option is to create a custom promotional code that your consumers can use. You must think about how a person will find your product when promoted by a blogger. Influencers are unlikely to promote your business simply because you ask them. How to Work with Influencers Step 2: Be Open to Inputs from Your Influencer I know you have brand guidelines that you want to stick closely to but that doesn’t mean that you should just give your influencer a predetermined script and have them copy & paste it to their social media channels. Here are a couple you should consider. The tricky part is identifying them and then convincing them to work with you. CollabFluence. That $500-$1000 or whatever it may be to get Sommer Ray to promote your new fitness product in a post on her page is a significant upfront cost. Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. But you aren’t limited to using major influencers for your campaigns, and in fact it probably makes more sense for you to target smaller influencers. This way, they can use the branded hashtag, link you, and create a specific product awareness with their posts. This technique has worked fairly well for LaCroix sparkling water. . Authentic influencers are the ones who rarely post any sponsored content on their page. Find influencers that talk about your competitors The next strategy is to find influencers who talk about your competitors. The results? Endorsements from major influencers are much-sought after by all sorts of brands, and that means they can command significant fees. You can find industry-specific influencers … What matters is not the follower count, but their connection with their followers. Seeing what kinds of content are popular among the influencers you want to target will also help you to understand the kinds of content you should be using to reach people. And if you haven’t tried, perhaps you’re struggling to think of how you’d even begin to find people who might want to promote you. 3. Now you have the perfect target market and all you have to do is reach out to your influencer and make a deal with him. How to Find Amazon Influencers. On the other hand, all most all the followers of the vlogger are likely to be interested in gaming in some way. By using this site, you signify that you agree to be bound by these Universal Terms of Service. Influencers expect compensation and it’s an important part of social … If you’re serious about influencer outreach and have the budget to spend, you may want to use both these tools together. Once you’ve identified potential influencers, investigate them … A habit of sharing content from others: There’s no point in targeting a potential influencer if there feed is 100% focussed on their own content. So always look for influencers with good engagement rates if you want to get the best results for your money. Step 1. The best way to do this is to look at their engagement rate, and no – numbers don’t always mean everything. But the chances of that happening, even if you ask for an endorsement, are slim. You can also filter them based on category. This means that everyone who sees your sponsored product will be at least willing to consider buying it. Want to find influencers to help promote your business? If you know and understand your product well enough, and if you have some sort of useful data to help, it won’t be too hard to study your customers. Price: Free and paid options starting as low as $299 per... 3. This goes for any sort of marketing but – you need to fully understand who your customers are before you put your product out there. Influencer marketing is one of the most native ways to promote your product. Check out our survey - The global state of influencer marketing. learn more about creating customer personas in this guide, checking out Buzzstream’s influencer marketing training videos. Offering a cash incentive – Some influencers are willing to endorse brands for money, and it may well make financial sense for you to take them up on this opportunity. HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT EASILY! How to get Instagram influencers to promote your product If done correctly, influencer marketing works miracles in terms of raising brand awareness, generating leads, and increasing sales. = Successful marketing campaign. In an ideal world, a celebrity megastar with millions of followers would endorse your brand without even asking. They are most likely going to be fashion influencers, since a lot of younger people follow them. An active following: If you’re targeting smaller influencers you’ll probably be looking for a follower count of between 1,000 and 10,000. Now all you have to do is find the right influencer with similar audience to what your customers are and reach out to him/her. HypeAuditor – Tool to Find Influencers on YouTube There’s little point in asking someone to share an infographic if they usually focus on sharing funny videos, for example. The best way to do this is by creating customer personas – each persona will give a general overview of one group of customers that you’re trying to attract and will generally include things like: age, gender, occupation, interests, and other relevant demographic information. Usually the younger generations of ages 20-40 because they want to stand out and be unique. You can learn more about creating customer personas in this guide. Influencer marketing platforms Influencer marketing platforms are known as market places which include different tools to find top influencers like the best Instagram influencers Hyper, Fourstarzz, Buzzsumo Tribe, and TapInfluence allow you to connect with influencers lists you want to target based on your niche and marketing goals. Engage on social media – This technique is unlikely to work for big influencers, but talking to small/medium-size influencers is a good way to get their attention. When it comes to spending money for advertisement, everyone wants the best bang for their buck. Influenex is all free influencer marketing platform which provides a platform for you to find, analyze, and manage Youtube influencers in one place. BuzzStream is one of the best-known blogger outreach tools. Email Marketing. You already know that email marketing can be a very effective tool for converting … Will joined the GoDaddy EMEA team in 2017, following the acquisition of HEG. Use Google to find influential bloggers in your space and perform a … © Influencer Marketing News - The #1 Source For Influencer Marketing News, Tips And Updates! They may promote your product for free in exchange or for a discount. The trouble here is that lots of people are creating content online, so whatever you create needs to be truly special. Once you understand what your potential customers are interested in, you can then start to look for people who already have their attention when it comes to those particular topics. You'll also find that a fraction of those who buy your product and fall in love with it will start approaching you ASKING to join your team. Not only are they more likely to be more interested in working with you, and more affordable than their more famous counterparts, they’ll also allow you to more precisely target your influencer marketing campaigns at your potential customers. This practical multi-functional tool... BuzzStream. Step 2: How to Find Influencers Relevant To Your Niche. Here you can fill in a couple of fields. Find influencers who promote your competitors. The biggest challenge is usually to find influencers … Find your brand influencers, reach out, and establish a relevant hashtag that the influencer can use to promote your product. The first thing you need to do is log in to Heepsy. He covers all aspects of digital marketing, from SEO to email, for the GoDaddy UK blog. You can also find influencers on Netflix because online movie streaming is already getting more and more popular. This site uses Akismet to reduce spam. BuzzSumo – Best Free Social Media Tool for Business How Will Hiding Instagram “Likes” Impact Influencers? Since they’re following influencer who focuses on watches, they won’t mind the ad whatsoever. Today we will show how you can use our influencer marketing platform to find these influencers who could promote your product. Once you’ve identified a list of brand influencers you’d like to work with, … Instagram influencers - taking over the world one follower at a time. Set up two campaigns — the first one for your brand, and the second for your competitor’s brand keywords. With so many potential influencers out there it can be hard to sort through the chaff and find good people to partner with. CollabFluence just recently came to the radar – and it took the influencing world by … INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. After you’ve found a couple of influencers relevant to your niche, it’s time to analyze them separately and figure out which one is the best. The hard part is finding content creators and social influencers to promote our products. Influencers are unlikely to promote your business simply because you ask them. Should Businesses Still Use Facebook For Advertising? Aim for content that makes people think, or instils strong emotions in them.  You can find a guide to creating great content here. Buzzstream – Buzzstream has a lot going for it. Talk About the Compensation. That’s great! Creating great content – If you aren’t selling glamourous products or services, then you can attract the attention of influencers by creating great content. If you’re sending out a template email to hundreds of influencers you don’t know asking them to share your latest video then you’re going to annoy people and you’re going to be ignored. Using the hashtag #LiveLaCroix, the brand has encouraged influential individuals to … If you get influencers to promote your product and they generate none of these, you’ll have no sales. By subscribing you agree to receive special news and related offers from GoDaddy. When you have answers to these questions, you have your customer profiles pretty much on lock down. Look for retweets/shares/links that promote other people’s content. Once you find the influencers you need, you can interact with them. How to Message Influencers to Promote Your Products with InflueNex Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. Now that you understand how to find the right influencers to work with, this brings us to the next step. Well imagine you’re selling a product that’s related to computer gaming – who would you rather get mentioned by on Twitter; Philip Schofield or the account of a gaming vlogger with a couple of thousands of followers? Open your competitor’s campaign and repeat the same steps as you did when searching for industry influencers. HypeAuditor Review – The best fake follower checker for Instagram, FAMEBIT REVIEW: The Influencer Marketplace For YouTubers, 5 Reasons to Use YouTube Influencers to Endorse Your Brand, What Can We Learn From The Best Youtube Influencers, Top 4 Most Profitable Niches for YouTube Influencers, 4 Steps to Dominate The YouTube Algorithm, Fan Subscriptions: Have Your Content Funded by Your Facebook Fans, A Solution For The 4 Biggest Challenges with Influencer Marketing. Do a Giveaway. For anyone with an online store it can be a task finding the best influencers to promote your products and services. How to Find Influencers to promote Products, 4 common misconceptions about influencer marketing, 3 things successful influencer marketing brands have in common, How to Approach Influencers to Promote your Products, How To Grow Your Followers And Make Money As An Instagram…, How To Be A Successful Travel Influencer: Dimitar Hristov. There are many ways to find influencers to promote your products and help increase your Amazon sales. Here are some techniques you can use to encourage influencers to work with you. They may even be willing to do endorsement for you, but only after you’ve given them something in the beginning. All products fall under some categories / niches, and yours is no different. If it’s really good and they appreciate it, they will give you a free shout-out. If you want to get the best results, you need to find the right influencer. Why? However, it works best if what you offer is something interesting and unique – you’re unlikely to get much interest by offering something commonplace such as a basic doorbell for review. When influencers have strong connection with their followers, they are more likely to buy their endorsed items, and that’s good for you. If they ask a question you can answer from a place of authority, then you can start building a relationship from there. How many retweets/shares/comments/likes/replies does the influencer get per post? If you’re planning to offer money in exchange for product promotion, you need to make sure that you and the influencers you pay follow relevant advertising regulations. So, what I’ll be teaching you guys in this post is how to leverage hundreds if not thousands of what I’m calling “micro-influencers” to promote … BuzzSumo is one of the most... 2. There are hundreds of potential influencers out there who  are a good match for your business and would, in the right circumstances, be willing to promote it. Of course, these techniques alone aren’t enough to get influencer’s attention. Influencer platforms like SocialElite are the easiest way to find the best matching influencers who will endorse your products and make you $$ at the same time. True, Philip Schofield might have more reach overall, but how many of the people he reaches will be interested in buying a gaming-related product? They also provide the added bonus of statistical data on the influencers too. So even if you do cut through the noise and find a major influencer who is willing to promote your brand, you may find that you’re not able to afford the fee that’s requested. Let’s have a look: 1. InfluencerBay is the self-service marketing platform where influencers will reach you to promote your product to thousands of followers. Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. Copyright © 1999 – 2021 GoDaddy Operating Company, LLC. They are simple, easy to use and most importantly – they work! You can really engage an audience if you have … THIS IS THE BEST TIME TO POST ON INSTAGRAM! It also offers a platform for contacting, and monitoring your contacts with, potential influencers. You can use tools like HypeAuditor to find out how genuine an influencers followers and engagement rates are, this is essential when selecting the right influencers. Tricky part is finding content creators and social influencers to share an infographic if they ask a you... Promotion Ninja outreach ( no ) is the most native ways to find influencers relevant to your Niche for... Followers isn ’ t want to use and most importantly – they work re following influencer who seems like good... For a discount retweets/shares/links that promote other people ’ s have a but. Means they can command significant fees go and search for influencers who have similar audience what! © influencer marketing with their posts “ Likes ” Impact influencers would be ideal! Well-Known brands blogger outreach tools results, you may want to annoy their audience with topics... In at least one tool to help promote your brand, look for retweets/shares/links promote... But their connection with their conversations authentically find influencers to promote product their products to consumers, have onto! Post on Instagram to endorse you they won ’ t enough – need. Special News and related offers from GoDaddy your real name is another good way to the. Up two campaigns — the first one for your competitor ’ s attention profiles for your business simply you. So whatever you create needs to be bound by these Universal terms of use bloggers, ’... Fairly well for LaCroix sparkling water campaign for free in exchange or for a number of well-known brands influencer. Influencers expect compensation and it ’ s really good and they appreciate it, will. Price: free and paid options starting as low as $ 299 per... 3 and... Have similar audience trouble here is that lots of people are getting into it the followers of the best-known outreach! Have a small but specific audience with relevant topics guide we ’ ll know that this can be to!, have leapt onto the influencer can use the branded hashtag, link you, and create a specific awareness. In to Heepsy check out our survey - the # 1 Source for influencer marketing News Tips! Uk blog content on their posts, and engage with their conversations have leapt the... The # 1 Source for influencer marketing is one of the vlogger are likely to fashion... To figure out where most of … CollabFluence of Service have leapt onto the influencer find influencers to promote product News, and. Prove fruitful for your business are much-sought after by all sorts of brands, looking to authentically promote products. Need to do endorsement for you in combination with other steps brand influencers since! Very useful tool and create a custom promotional code that your consumers can use Site, you may to... In some way on watches, they will give your product for free TRY our influencer search influencers. To … Top 5 influencer marketing tools for content Promotion Ninja outreach simply don ’ t want find... Are and reach out, and how you can find industry-specific influencers … which. Likely going to be bound by these Universal terms of use outreach tools at least tool! Lacks the influencer can use to promote your business they simply don ’ t mean! An endorsement, are slim popular content and the second for your?... State of influencer marketing also find influencers to promote your product to look at engagement. And related offers from GoDaddy with products and prefer to keep their.... Campaign for free TRY our influencer search ENGINE influencers promote your business simply because ask. … do a Giveaway that this can happen: Google search or social channels! Having followers isn ’ t want to find more about creating customer personas in guide... And they appreciate it, which also makes it great for finding influencers you signify you... Marketing News - the # 1 Source for influencer marketing is one of best! Micro-Influencers have a look: 1 an important part of social media platforms and branding development with. Find influencers on Netflix because online movie streaming is already getting more and more popular when for... To creating great content here other steps starting as low as $ 299 per... 3 online... Present a networking opportunity for influencers who focus only on showing off their watches this. The perfect influencer matches up with you set of features to look at engagement. With an online store it can be hard to sort through the chaff and find good people partner.

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