Nicolas Trentesaux, SIAL Group Director, ensures that 50 years after its creation, the International Food Fair has become a brand, an exceptional and unique experience in the global agri-food business sector. SIAL Paris assists exhibitors in the strategic accompaniment through the 8 fairs organized by SIAL Group. This year once again, SIAL Paris is without doubt fully commited to this sector with 200 countries represented. Retail, central buying organisations, hard discount, small retailers and all retail profiles are meeting here in force.
Hypermarkets have been around for 50 years and 50 years ago, SIAL Paris became a unique concentrated platform for national and international decision makers. Distribution and SIAL are intimately connected. SIAL Paris has been established for some time now as the meeting place for global retail.
Its motivations are threefold
• Sourcing, of course: SIAL represents an incredible concentration of suppliers and products to complement retailers lines. The success of a retail outlet and the part it plays within the market place is dependent upon an attractive range of products on offer. The retailers are particularly looking for new products that will help boost sales and differentiate themselves.
• Consumer data: retail outlets are becoming more “Marketing Minded”, “consumer driven” and are not prepared to give the big manufacturers the exclusive relationship with the consumer any longer! Retailers have become increasingly demanding in terms of knowledge relating cto onsumer trends as well as innovations, in order to adapt their food offer and also to improve their concept of distribution.
• Meetings: distribution does not escape the rules of networking. SIAL remains the priviledged place for its 150 000 participants when it comes to meetings in the agrifood sector: economic and political meetings, all of them beneficial.
The 2014 edition will be the perfect opportunity to discover the food that the world has to offer, it will be made up of the positive aspects in food retail, as well as to highlight new challenges in the new market zone era.
The 2014 edition will be the perfect opportunity to discover the food that the world has to offer, it will be made up of the
positive aspects in food retail, as well as to highlight new challenges in the new market zone era.
TV Studio, World Tour by SIAL, Le Marché by SIAL and SIAL Innovation aim to help retailers get a complete and coherent point of view.
Last link of the food chain, the retail sector, food traders and related businesses represent 54% of the SIAL Paris visitors. Many professionals will generate innovation and trends in the heart of the fair. Because innovation acts as a lever to consumption, it is the DNA of the SIAL
Apart from being the meeting crossroads between buyers and suppliers, SIAL Paris also brings an overview of what is to come in the future and addresses different challenges retailers are facing.
2,800 exhibitors, or one exhibitor out of every two, put forward own labels, amongst which SIAL will present a selection in SIAL Innovation.
SIAL Paris celebrates its 50 years with freshness and outlines the market zones with Le Marché by SIAL, a program which highlights fruit and vegetables at the fair.
World Tour by SIAL identifies trends in terms of consumption in 28 main markets in the world over 5 continents: consumption
trends (the drivers of the consumption in different markets) and market trends (the latest retail initiatives).
Conferences will take place focusing on topics about fruit and vegetables
Conferences will revolve around topics related to Distribution, and particularly the big challenge of reconsidering the approach towards fresh produce.
Live on SIAL TV, professionnals, people in the politic field, and many other interesting individuals will talk about the agrifood business, on a worlwide scale.
Press Release SIAL Paris
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