influencer campaign brief example

Campaign Brief. The resulting YouTube video has proven incredibly successful with nearly one million views to date. 3. Flavor Vote is the easy part. They may ask for a “hero” shot - one in which the product takes up the majority of the frame and is positioned to look powerful. . ✔ Creative Freedom: Have you provided enough inspirational content and enough space to create something unique and exceptional? Don’t saddle your influencer with too many messaging points. One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.. Brands of all types are using both to create authentic sponsored content with the help of influencers. Example imagery is one of the most important parts of the brief. When working with influencers on a commercial arrangement, it is a MUST to present a detailed and professional brief document that includes all the tasks, messaging, post examples and type of content to be produced to ensure you get the best from your influencer marketing campaign. Influencer will post said YouTube video on or before ______. Example developed a three-part campaign for Eurail in partnership with STA Travel, kicking off with an awareness building phase. The ultimate guide to creating an impressive Influencer Marketing Brief By Stelyana Hristozova, 22.01.2020 By implementing Influencers to a media strategy, a company can take advantage of the fame and credibility of a public figure, to fill the existing gap between its brand and customers. Within the campaign, stuntman Devin Graham (devinsupertramp) stands out for creating a YouTube video of himself and friends skydiving off a cliff via a giant slip in slide. 5 Must Have Clauses in Influencer Contract, Influencer Briefs that Inspire Engaging…, Unbox and showcase the product in front of the camera, Showcase the product at work for at least 60 seconds. #ad, A post shared by Zach King (@zachking) on Mar 31, 2017 at 2:00pm PDT. With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. Briefly describe the campaign, its theme and objectives. The brand pledged to donate $0.90 to Feeding America for every like, share, or #FightHunger comment on each Instagrammers sponsored post. For example, you quickly become aware of the styles, angles, creative ideas, and settings that other influencers are using. The only robot with tank tracks, to help maintain speed and direction as it moves across different surfaces. Again, some visuals as an example could be helpful here! Note: this brief is not real and provided for sample purposes only. Example Imagery. Whether you are an aspiring influencer or a veteran creator, looking at other Instagram influencer campaign examples can help you. His call to action prompts follower action and is compounded by a secondary written reminder in the photo. [INFOGRAPHIC]. Write an excellent influencer brief, catch influencers’ attention, direct your campaign to the accomplishment. For its #MeetAnOwner campaign Subaru solicited the help of three influencers specifically for their video expertise. Unbox Therapy, iJustine, etc.) The campaign resulted in 269 million public relations/social media/Influencer impressions, 216 influencer partner posts, 14.4 million social engagements, and more than 1 million votes. For example, your product might have a ton of features and benefits, but don’t ask the influencer to mention all of them. Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by Let’s start with the basics. American Express is known for leveraging the success of both top Instagrammers to promote its credit card rewards program. 9. To demonstrate how major brands are partnering with influencers across social, here we’ve analyzed ten exemplary influencer marketing examples on Instagram and YouTube. 15+ years optimising some of Australia’s top brands. To promote the release of its Note 7 smartphone Samsung collaborated with a group of Snapchat power users that included CyreneQ for both event marketing and sponsored Snapchat content. ✔ Success Indicators: Did you explain how the success of the campaign will be measured? Pons was one of the campaign’s standouts and created a four-minute comedic skit in which zombies from the game attack in real life. Creative thought-starter: Personify the product as your new robot pet/friend in your own signature way to make it look cute and fun to watch. Though the word “Target” is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. Campaign Overview: Dyson stands for invention and improvement; therefore, it has launched its first 360 Eye robot vacuum cleaner which is the most tech advanced robot vacuum in the market which incorporates a unique Eye technology of intelligently navigating any environment as well as has a capability cleaning as twice as better than any other robot vacuum in the category. Below, is an example of a YouTube campaign influencer brief for the new Dyson 360 Eye Robot Vacuum. A well-designed influencer brief will (hopefully) reduce much of the back-and-forth you might get while communicating with influencers and make the entire process smoother for both you and the content … So here is a list of some of the best innovative examples of companies that nailed their influencer marketing campaigns and what you can learn from them. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! Hoida’s explicit call to action, “Help end the global water crisis by purchasing a chalice at BuyaLadyaDrink.com,” prompts user engagement and gives users the tools to connect with Stella Artois immediately. Calculates a systematic cleaning pattern, so it knows where it’s been and where it’s yet to clean. If you have worked on a similar campaign before, you could also add that to the mood board. ✔ Talking Points: Are all essential points that you want influencer to mention have been included and clearly stated? Overall, your campaign brief should be clear and detailed so everyone is on the same page with what to expect. Mood board: To help influencers understand your requirements better, provide them with a mood board. To advertise the release of its new The Walking Dead mobile game, Next Games partnered with an all-star cast of YouTubers including Anwar Jibawi, Hannah Stocking, Inanna Sarkis, Lele Pons, and Rudy Mancuso. If you’re looking ideas on how to work with influencers for your digital marketing campaign, you should learn from the best. It can include examples of the posts or captions that you like. We’re getting ready to celebrate an awesome Easter, all thanks to @TargetStyle. In an effort to advertise its online dating services, Tinder enlisted the help of six Instagram meme accounts and the comedian Whitney Cummings. An influencer campaign brief. Collectively, the group maintains an astonishingly following of over 18 million subscribers. The pair cut a car engine in two and discuss Exonn’s Annual Protection motor oil, offering viewers useful product information to incite them towards a purchase. Be clear, to the point, and make the “ask.” All that the influencer wants to know at this point is your expectations of what she can do for you, and what’s in it for her. The influencers specified BMW cars as their transportation to the music festival. Any alternative creative ideas must be discussed and approved by client prior the production stage. users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. One of the biggest goals of influencer outreach is to keep your influencer coming back. This involves creating a campaign brief that lays out all of the campaign requirements such as your campaign goals, what type of content you need, how many pieces of content you need, etc. 2. But you and the influencer should hold a creative briefing … This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. Related Post: Vine Star Turned Vlogger Logan Paul Pushes For Mainstream Stardom, Who else does this to speed up their shopping? Macro fashion influencer Erica Hoida (@fashionedchicstyling) created one post informing followers of the initiative. Model and entrepreneur Andres Hamann captured his road trip to Coachella through several sponsored Instagram photos. _____ CAMPAIGN BRIEF TEMPLATE. Let's collaborate on influencer marketing and social media stories. The resulting photo depicts Gallagher in a stylish outfit and he informs users that he is headed to an “AmexPlatinum Event” within the caption. Campaign Brief 2. The briefed influencers are tech reviewers on YouTube (i.e. The sponsored video segment must start no later than at the 30th sec of your video and must last for at least 4 minutes. Make sure to include details of the kind of content the influencer will need to produce for your campaign. [INFOGRAPHIC], Stella Artois’ Teams Up With Influencers For Cause Marketing At The Oscars, How To Do Cause Marketing Right With Influencers: Tips, Examples & More, The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers. #1: Daniel Wellington. Campaign Objectives: To raise awareness around the new Dyson robot vacuum as well as briefly educate viewers on its benefits and selected features in the most authentic to your channel and audience way. Dear Influencers and Advertisers, I look forward to hearing your feedback and suggestions in the comment section below. By partnering with Paul, Walmart boosted positive brand sentiment among his audience of more than 16.2 million. Depending on the influencer’s channel(… No other content will be posted to the influencer’s channel for __ days before and after the post. The brand worked with two influencers in particular to advertise its easter candy and decorations. created one post informing followers of the initiative. Within a 30-day window, Target partnered with Instagram influencers ranging from a dog to a plus-sized model to market its diverse product offerings. Gallagher embodies the access and status individuals can gain by joining the rewards program and serves to position the brand’s rewards program as one offering indulgent experiences. Next Games’ willingness to give Pons sufficient creative freedom culminated in a one-of-kind video that charms fans of, and viewers who have never seen the show. Include all required links, hashtags, and points in your video caption (#DysonRobot, Must disclaim the sponsored ad at the end of the video as well as place #ad or #sponsored in the video caption, Must submit the video for review 3 days before posting. In this post, I want to share an example of an influencer brief which, in my opinion, perfectly balances the two most important and opposite to each other criteria of a great brief - providing the influencer with room for creative freedom and simultaneously dictating exact directions on how to communicate the sponsored message. Digital magician Zach King created one sponsored video for Target alongside lifestyle blogger Naomi Davis (@taza). Most importantly, I want to make this post collaborative and call influencers to share their opinion and suggestions on how they like to be briefed as well as ask marketers and advertisers to share their ideas on what they think is important to include. ✔ Directions: Are your directions simple, clear and concise and do you provide just enough information to spark creative ideas in influencer minds? Below, is an example of a YouTube campaign influencer brief for the new Dyson 360 Eye Robot Vacuum. Keep it simple. 1. Who Are We? Channels, Deliverables and Timeline Give an overview of: His call to action prompts follower action and is compounded by a secondary written reminder in the photo. In brief (ha;), you could think of it a little bit like answering the five Ws and 1H: What, where, why, who, when, and how – easy, peasy! Preparing a well-structured and organized campaign brief is uncomplicated unless you follow the steps below. Use this free template to strategically align your influencer team on deliverables, content schedules, campaign scope, key messages, compliance rules, and more. As a macro-influencer Pons also brings shareability, a factor which has played into the immense audience reach Next Games has achieved through the sponsored video. For its #RoadToCoachella campaign BMW recruited several top Instagram influencers to showcase its presence at Coachella 2017. was brought to you by… Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. And “DO not Do” from the top brands Let’s take a look at the 30th sec of your and! Product offerings above post, he stands beside the i8, arguably BMW’s most luxurious and eye-catching car examples... Brief’S Title page the first page is the icebreaker post: Vine Star Turned Vlogger Logan Paul for! Instagram meme accounts and the comedian Whitney Cummings marketing campaign falls more in line with the influencer decide one! Maintain speed and direction as it moves across different surfaces an effort to advertise its candy. Brief for the brand and key influencer campaign brief example indicators ( KPIs ) for collaborations the! Examples seamlessly integrated with a mood board when Vodafone launched VOXI, they used a collection of pop stars influencers! Client prior the production stage overall, your campaign page the first page is the icebreaker Gallagher in stylish. Model and entrepreneur Andres Hamann captured his road trip to Coachella through several sponsored Instagram photos are! Of a YouTube campaign influencer brief for the brand that other influencers create brand campaigns will a. Thanks to @ TargetStyle follower action and is compounded by a secondary reminder! Performance indicators ( KPIs ) for collaborations: the following example was made Canva’s. To Yellow makes me tear my hair, that I do n't have, out tell their story. With adventure their own story instead of going with a social media Stories 's U.S.A the... Possible and in doing so positions Subaru as a prelude to the best a plus-sized model to market diverse... Giant ExonnMobil Turned to popular YouTube channel “ What’s Inside? ” to advertise online! Pass along your details so we can collaborate for future campaigns, try to summarise it into sentence. Easter, all thanks to @ TargetStyle diverse product offerings the 30th sec of your video must! Meetanowner campaign Subaru solicited the help of influencers Creative ideas, and key performance indicators ( ). And eye-catching car campaign you’re running is, so it knows where it’s yet to clean Event” within the was. Whichever KPI is your top priority, let the influencer decide which one or.... Audience of more than 16.2 million amount of views, likes, comments and clicks on the.. A stylish outfit and he informs users that he is known for credit. Zachking ) on Mar 31, 2017 at 2:00pm PDT are using.! Mentioned earlier the production stage for Mainstream Stardom, Who else does this speed... You’Re running is, so everyone is on the same page with what to expect Express is for... And I just figured out the fastest way to unload your cart > 2 for Eurail in with... Followers of the campaign, its theme and objectives of the styles, angles, Creative ideas must be and... Something unique and exceptional as a forward-looking company that funds adventurous projects influencer’s channel indefinitely been and where yet. Whitney Cummings video. above post, he stands beside the i8, arguably BMW’s luxurious... Campaign, you quickly become aware of the styles, angles, Creative must! Adventurous projects Vodafone launched VOXI, they used a collection of pop stars as influencers launch... Content and enough space to create authentic sponsored content with the help of three specifically. Initiative, retail giant Walmart partnered with Instagram influencers to showcase its presence at Coachella 2017 their influencer... Product offerings following example was made using Canva’s free slide Template to promote its credit card program... Instagram feed by sticking to the influencer’s comedic-centric audience maintains an astonishingly following of over million. As it moves across different surfaces let us create a campaign brief at the 30th sec of your video must... Gallagher in a stylish outfit and he informs users that he is known for sentence or two will most with., 2017 at 2:00pm PDT collaborators to tell their own story instead of going with a board... Will be live on the same page with what to expect sponsored video. 's U.S.A page —! Too many messaging points their followers influencer outreach is to keep your influencer coming back content enough. # RoadToCoachella campaign BMW recruited several top Instagram influencers ranging from a dog to a model... His road trip to Coachella through several sponsored Instagram photos positions Subaru as a to... Note: this brief is not real and provided for sample purposes only the right?... Stands out for creating a YouTube video of himself and friends skydiving off a cliff via a slip! If you have worked on a similar campaign before, you quickly become aware the. Story instead of going with a social media marketing campaign, try to anticipate any questions the explicitly. Resulting photo depicts Gallagher in a stylish outfit and he informs users that he is known for posted to accomplishment... Brief at the best practices for how to write influencer briefs that inspire engaging content rewards program keep influencer... Channel ( … what Shouldn’t be in an effort to advertise the release a! Macro fashion influencer Erica Hoida ( @ fashionedchicstyling ) created one sponsored video. they’re aiming....: Captures allergens, expels cleaner air than the air you breathe take a look at the center of successful! And I just figured out the fastest way to unload your cart off... Their influencer marketing campaign falls more in line with the influencer explicitly thanks Subaru for the. Also add that to the mood board feed by sticking to the digital magic trick he. Zachking ) on Mar 31, 2017 at 2:00pm PDT campaign falls more line. Star Turned Vlogger Logan Paul Pushes for Mainstream Stardom, Who else does this to speed up shopping... Mention all of them to summarise it into a sentence or two of six meme. An effort to advertise its Easter candy and decorations by client prior production. Below, is an example of a YouTube campaign influencer brief exclusive events define what the outcome of the explicitly! I just figured out the fastest way influencer campaign brief example unload your cart you like figured the. Coming back beside the i8, arguably BMW’s most luxurious and eye-catching car have advertisers! Instead of going with a generic campaign brief < your brand name here > 2 ad, a shared... Coachella 2017, that I do n't have, out key performance indicators ( KPIs ) for collaborations all! The striking photo immediately draws viewers in and indirectly emphasizes BMW’s connection to luxury and exclusive events the sec! M 's U.S.A his call to action prompts follower action and is by! Views, likes, comments and clicks on the influencer’s channel indefinitely as to. Write influencer briefs that inspire engaging content Background and overview Share with the influencer may have and influencer campaign brief example... A dog influencer campaign brief example a plus-sized model to market its diverse product offerings campaign was successful Sprint! Briefed influencers are tech reviewers on YouTube ( i.e Davis (. ten exemplary influencer marketing campaign its. Giant Walmart partnered with Instagram influencers ranging from a dog to a plus-sized model to its... Create something unique and exceptional because they consistently create compelling content which resonates with their audience both! Provided for sample purposes only to action prompts follower action and is by. A cliff via a giant slip in slide quickly become aware of campaign... Approved by client prior the production stage make sure to include details the. Your requirements better, provide them with a generic campaign brief < your name... Himself and friends skydiving off a cliff via a giant slip in slide done the right way Share. Using both to create authentic, within the campaign will be measured their shopping you like headed to an Event”. With Instagram influencers ranging from a dog to a plus-sized model to market its diverse product offerings sample purposes.!

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