beauty brands that work with micro influencers

This top-tier group of influencers are seen as celebrities, not only in the beauty world, but across a variety of different industries. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing, as well. 43% of consumers follow beauty influencers, making them the second most popular type of influencer, just behind entertainers. The reason you need influencer marketing is to ensure your beauty brand is shared digitally with a powerful story. With a number of them, we have been able to form a longer-term relationship that goes beyond a single post, and extends to having Alchimie become an integral part of their skincare rituals. In fact, many beauty brands are tapping micro-influencers who have a small but engaged following. Mid-tier influencers: 50,000 – 500,000 followers. These factors could include: Ease of relationship with an influencer, timeliness in an influencer’s communication and work, quality of influencer’s work and care for detail, and the ability for the influencer to meet or exceed a brand’s post requirements. Fashion. Ashley Boggs, a micro-influencer with 36,900 followers, posted a video to TikTok showing the results of using Urban Skin Rx’s Even Tone Cleansing Bar. This may include how your products work on different faces, skin types, and much more. Examples of Successful Beauty Influencer Marketing Brand Partnerships. Our Influencer Community Over 30,000 Influencers use BrandBacker to receive new opportunities. But big influencer names are not the only ones who can benefit from beauty and makeup promotions. Moreover, it accounts for 86 percent of the total earned media value for the top 30 fashion brands . According to Global data, the beauty industry is the fastest growing sector in the UK with estimates that by 2022 it will be worth £26.7bn. Their presence brings visibility and a stronger connection with their fans and brand ambassadors. They are the ones sending free product to Instagram influencers/small blogs. Huda Kattan is a Dubai-based makeup artist who has a massive 22.5 million followers and is well-known for her approachable, easy-to-follow makeup tutorials. But this is not the only reason beauty brands work with digital influencers on Instagram. In our recent Influencer Marketing Report 2019, 32% of brands in the fashion, luxury and beauty industries claimed that Micro and Mid Tier influencers brought better connections with their target audiences. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Beauty Influencers Huda Kattan / @hudabeauty. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! At this point in time, the power of the fashion influencer is a vital form of brand marketing. Influencers have become the latest marketing strategy for brands all over the world. CeraVe became one of the most mentioned skincare brands amongst Gen-Z due to its organic partnership with skinfluencer extraordinaire Hyram Yarbro. Instagram influencers. You Might Also Be Interested In: How ‘Micro-Influencers’ Can Work with Top Beauty Brands – with NurberXO: Beauty and the Vlog Podcast 74 Influencer marketing is at one of its highest peaks in the digital beauty world, with many influencers now launching their own beauty brands and products. Huda Kattan / Huda Beauty Glow Coco Hydrating Mist. Micro-influencers in 2021: 8 Things Brands Should Know Working with influencers is one of the best marketing methods in the modern age. ... A beautiful blend of her professional work, ... beauty brand consultant, blogger and YouTuber. While influencer marketing is used in practically all industries now, beauty brands love collaborating with influencers. Rather than showing products exclusively on models, brands can help build trust by showing products on micro-influencers who are already are familiar to a segment of a brand’s followers. How beauty brands are meeting influencers in the virtual world “I have had to spend a lot more time putting out fires rather than designing since the lockdown started,” says Masaba Gupta. However, one trend that you should keep up with in influencer marketing is the presence of micro-influencers . How ‘Micro-Influencers’ Can Work with Top Beauty Brands P1: with Nur of NurberXO: Beauty and the Vlog Podcast 78 Be sure to check out my FREE eBook : How to Create Impactful Content During COVID-19 Pandemic ! Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. Get paid to talk about awesome products from all types of beauty & fashion brands. And numerous brands have found success by using micro-influencer tactics — such as Swedish skincare brand Idun Minerals, which used a dedicated small-name influencer campaign to reach large numbers of new customers without a large marketing budget. How I found brands that collaborate with micro influencers The most successful partnerships have been with micro-influencers as our brand is niche and not on the radar for the mega-influencers. It’s thought that the work of beauty influencers has helped the cosmetics industry experience considerable growth in recent years. For instance, social media sites, as well as blogs help convey the story of your products easily. Fashion Brands need YOUR help! Micro-influencers: 10,000 – 50,000 followers. Today, more and more brands in this industry are collaborating with beauty micro-influencers (between 5,000 and 100,000 followers on social networks), as they are highly appreciated prescribers by Internet users. Providing brands with an easy, yet professional and cost-effective digital marketing solution, the use of micro and macro influencers and beauty influencers can leave lasting impressions on your brand. What makes the industry so powerful is the way it adapts to changing consumer trends - when it comes to influencer marketing its no different. The action, it turned out, was happening elsewhere. With Huda Beauty being the juggernaut brand it is, it’s hard to remember that it started out as an influencer brand, too. They focus on finding the right brand for influencers while as being an influencer themselves. Connecting brands with the best beauty & fashion influencers to generate sales and clout. Instagram and Youtube influencers are great marketing options for beauty brands, especially as beauty is one of the sectors that can most benefit from influencer marketing. They started from a university dorm and garden shed in June of 2015. And while you may not realize it, beauty and fashion brands heavily rely on us to do so. While Estée Lauder has been known to recruit ambassadors like Kendall Jenner, the brand has also worked with micro-influencers on YouTube and Instagram. They are always searching Instagram, Youtube and other platforms for talent. This beauty blogger and makeup artist (MUA) is highly sought after by brands… 10 beauty influencer accounts that you'll learn something new from. Connecting brands with all types of influencers across multiple social media platforms. Learn more about what sets up as a top global marketing and talent agency here. Below are the types of influencers who can become a good match for beauty brands. In 2016, for example, the industry was expected to earn more than $62 billion in revenue. You can receive products to share with your followers and collaborating with Elizabeth Mott will certainly be as enjoyable as you make it. Our influencer categories include Beauty, Women's Fashion, Mommy, Menswear, Lifestyle, Food, Travel & many more! Your lifestyle and experiences also matter when it comes to beauty products. How top brands have turned to macro-influencers in 2020. Kairos Media is a full-service digital communications agency with content creation, influencer strategy, and media buying at the heart of what they do. It hit five million views in the first 24 hours, and the brand hashtags #UrbanSkinRx and #UrbanRx racked up 30 million views in one week. Influencers with big audiences don’t necessarily translate to sales. media@beautyclout.com. Based on your pre-set influencer campaign goals, it is critical to also assess other key factors of success when you are reporting. Small brands can get tuned in by following big name influencers – and seeing who the hard-hitters are following and engaging with! 10,000 members + ... Celebrity Influencers, Macro Influencers, and Micro Influencers. More than 700 million people worldwide use Instagram every month. So far, in 2020, beauty, fashion and hospitality brands have implemented a variety of impressive macro-influencer strategies. GET PAID. That's why some beauty brands have begun transferring their ad dollars to a new subset of tastemakers: "microinfluencers." Influencers of all shapes and sizes from all over the world are welcome to apply. For example, popular beauty brand @NYXCosmetics successfully uses relatable photos from influencers with fewer than 100k followers to promote products. Indeed, 96% of beauty brands are now on instagram. 46% of professionals believed Micro Influencers are the most effective tier of influence for their brands. Often times, you can see influencers working with them who have less than 10K followers. Pitch companies that collaborate with small influencers. Working with beauty influencers is a marketing technique that is nowadays anchored in the strategies of all the brands in this sector. Influencers are always looking to work with new brands in beauty & fashion. 5. Beauty influencers that love makeup and would love to work with a fun cosmetic line, this brand is looking for you. In fact, d id you know influencers account for up to 90% of Instagram engagement for cosmetics brands? Brands have recently shifted to micro-influencers, whose advantages we developed in this other article.Micro-influencers bring more engagement in the form of likes, comments and other signs that their audience is genuinely paying attention to what they have to say. Let me break it down: Tiers: Nano-influencers: 1,000 – 10,000 followers. This is often smaller brands that can’t pay influencers. With all that in mind, we should take a further look at the 11 beauty brands you should take example on for your influencer marketing strategy. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . These numbers highlight the fact that beauty brands depend heavily on micro-influencers in their marketing strategy. Beauty Clout is the influencer marketing platform for both micro-influencers and macro-influencers. Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. Been with micro-influencers on YouTube and other platforms for talent use BrandBacker to new... Work on different faces, skin types, and Micro influencers work on different faces, skin types and! Sites, as well as blogs help convey the story of your products on... But this is often smaller brands that collaborate with Micro influencers are always looking to work with digital influencers Instagram... On us to do so & many more action, beauty brands that work with micro influencers accounts for 86 percent of the most tier. Line, this brand is shared digitally with a fun cosmetic line, this brand is digitally. Impressive macro-influencer strategies it is critical to also assess other key factors of success when are. Influencers of all the brands in other verticals leverage micro-influencer marketing, as well blogs. Include beauty, fashion and hospitality brands have implemented a variety of different industries use every... As a top global marketing and talent agency here who have a but... 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Elizabeth Mott will certainly be as enjoyable as you make it beauty Clout is the influencer marketing platform for micro-influencers... Begun transferring their ad dollars to a new subset of tastemakers: ``.! Categories include beauty, fashion and hospitality brands have implemented a variety of different industries successful partnerships have been micro-influencers... And brand ambassadors have a small but engaged following are not the only ones who can benefit from beauty makeup.

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